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Fly direct to Amritsar and Ahmedabad and help a young person develop skills for life and work.

A unique crowdfunding opportunity to get an airline off the ground and donate to SkillForce’s educational programmes in the UK.

SkillForce is delighted to announce a partnership with People Over Profit (POP) a new, low-cost, long-haul airline with a social conscience that will meet the long-felt needs of passengers to India by providing non-stop (direct) flights between the UK and Amritsar (Punjab) and Ahmedabad (Gujarat), in just over eight hours. It is anticipated that the first POP flight will depart from Stansted Airport this autumn 2016, with three services weekly to each destination.

Based on a new business concept that the team at POP describes as a ‘caring capitalist’ model, POP is committed to giving at least 51% of its profits to charities, including SkillForce, in the communities it flies to – Amritsar and Ahmedabad, as well as the UK itself. POP can be so philanthropic because the other unique aspect of its business model is that the start-up costs are being crowdfunded from the very communities who will be using POP’s airline – this is an aviation first.

Rewards-based crowdfunding involves the sale of POP Gold Passes to passengers who are attracted by a different kind of rewards package. By joining the POP family today, we can make this airline reality. Buy a POP Gold Pass and win a free off-peak flight to Amritsar or Ahmedabad, and enjoy for the next five years another seven VIP benefits:

  • An extra bag, totalling 3×23kg luggage
  • Early availability to access cheaper fares when released
  • Free and unlimited name changes on all tickets
  • Fast lane check-in and boarding
  • Seat with extra legroom (if available)
  • Free meal
  • Free Wi-Fi

The first 7000 people who buy a Gold Pass will also have a name of their choice (perhaps a loved one) printed on the underside of the aircraft. Every time the aircraft takes off or lands, those 7000 names will be seen collectively in the form of the ‘POP’ logo. What a great way to commemorate someone close to you!

Although POP is donating money quarterly to its partner charities starting on the day of POP’s first flight, when buying a Gold Pass during this crowdfunding period you can help SkillForce a little bit more.

SkillForce will earn £10 every time a POP Gold Pass is bought. This can help the SkillForce veterans deliver the educational programmes in schools. This can be done in one of two ways: either by visiting the SkillForce website itself and following the POP link straight through to POP’s ‘Buy a Gold Pass’ payment portal; or when actually in POP’s payment portal, choosing ‘SkillForce’ in the drop-down menu entitled ‘Where did you hear about us?’. It’s that easy!

My vision is to create an airline that, unlike any other before it, serves not just the passengers travelling between the UK and the developing world but, just as importantly, delivers tangible benefits to the communities they are visiting. POP will provide ‘Enhanced-Value’ in the air and in the community.”(Nino) Navdip Singh Judge, Chairman and Principal of POP

If you would like to find out more about joining the POP family, visit It’s all in the name: People Over Profit – POP!