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Dare to be your best self

On 25 June 2019, Dean Anthony Nelson and Michael Paul Roome were appointed Joint Administrators of Skill Force Development (“the Company”).
The affairs, business and property of the Company are being managed by the Joint Administrators.
The Joint Administrators act as agents of the Company and without personal liability. Dean Anthony Nelson and Michael Paul Roome are licenced in the United Kingdom to act as Insolvency Practitioners by the Institute of Chartered Accountants in England and Wales, under Section 390 (2) (a) of the Insolvency Act 1986.

Welcome to The Prince William Award

The Prince William Award is a pioneering character and resilience programme that draws on the expertise and skills of predominantly ex-Services personnel to help children from the age of six to dare to be their best.

The Award is being delivered in partnership with schools across the UK and the impact has been profound. The majority of The Prince William Award students demonstrate real, tangible progress in the essential elements of character, for example resilience and self-confidence. Our data also demonstrates improvements in attendance, behaviour, engagement with school, social skills and attainment.


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About SkillForce

SkillForce was established in 2004 to help young people achieve their potential. We help them build their character, resilience and confidence from an early age. We empower them to “be their best”, to access the full curricular and extra curricula experience at school and insodoing we help them achieve and exceed.

The people who turn these young lives around are our brilliant instructors, the majority of whom have served their country in the British Armed Forces. These ‘heroes in schools’ embody the Service values and understand the importance of teamwork, resilience and self-discipline. They are the complementary role models that many children need working alongside their teachers.

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Great North Run

Great North Run

Joining #TeamSkillForce means you will be raising vital funds for our ground-breaking character and resilience programme, The Prince William Award.

The award has been devised to help children and young people to stand tall and speak up, to bounce back from life’s problems and grab hold of all its opportunities. It teaches teamwork skills, problem solving and gives children the chance to understand who they are. Ultimately we aim to help children feel happy in their own skin so that they can flourish. What can be more important than that?

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Our Reason

SkillForce and our awards exist to champion the fundamental importance of character and resilience education to all human flourishing. Furthermore, to harness the unique life experiences of veterans and role models with a service- related background to inspire and mentor a generation and beyond.

Our Vision

Our vision is a future in which character and resilience education plays an important role in the well-being and positive mental health of children and young people – that it is easily accessible and delivered as a right to all school pupils.

Our Mission

Is to inspire generations of self-believers – Confident, Resilient and Prepared for life.

Our Values

Respect: Linking to our veterans and the Armed Forces, our programmes promote and teach the importance of respect for each other, for ourselves and for our communities.

Courage: We challenge our students and our staff to ‘dare to be their best selves’ at all times, summoning the bravery to face obstacles as well as embrace opportunities.

Integrity: We champion the value of honesty and a clear set of moral values as key to developing a strong sense of self.

Service: SkillForce is proud of its strong links to the Armed Forces. We value service in the wider sense and this is an integral part of who we are and what we do.

Self-worth: We believe that a person’s sense of self-worth is fundamental to their future success and that it underpins their level of confidence, resilience and self-belief. We are passionate about helping everyone to understand that their lives are important and they deserve the opportunity to be their best.

Our Unique Approach

To draw on the unique skills and experiences of role models with an Armed Forces or Service-related background to deliver pioneering character and resilience education programmes.

Our instructors are our heroes in schools, the USP of our programmes and the driving force behind our mission.

SkillForce is proud to have been awarded Gold in the Ministry of Defence Employer Recognition Scheme, 2018.

The award recognises organisations which show a continued commitment to supporting the Armed Forces Community and have signed the Armed Forces Covenant – a promise by the nation to ensure that those who serve or have served, are treated fairly.

SkillForce employs predominantly ex-service personnel and most are trained as instructors in our pioneering character education programmes. These ‘Heroes in Schools’ help children and young people develop vital life skills such as confidence, resilience, courage and self-belief. SkillForce also runs a Veterans Support Programme supporting those who may have struggled with the transition into civilian life. SkillForce is committed to providing meaningful employment to veterans and is proud to have been awarded gold in the Employer Recognition Scheme.

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About The Prince William Award

The Prince William Award offers an exciting and rewarding opportunity to explore and develop character as young people grow up and mature. It is open to all children aged 6-14, irrespective of background or ability.

The Award provides a context to allow young people to think independently and make positive, informed decisions. This enables them to consider the impact of their actions and behaviour on themselves, on others and on the world around them.

The basis of the award is experiential learning – students learn and embed knowledge through experience, and learning is facilitated through coaching by trained instructors, with opportunity for reflection.

The Award is delivered at three different levels, Pioneer, Explorer and Trailblazer, each appropriate for a broad age range.

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The Measure Of Our Success

The Prince William Award is having a real impact on the children and young people completing the programme.

of participants said that the programme helped them better in their learning.

and a similar proportion of staff from participating schools rated the programme as ‘good’ or ‘very good’. 

The Measure Of Our Success

The Prince William Award is having a real impact on the children and young people completing the programme.

The number of pupils of high levels of socio-emotional competency, has increased from 4% to 22%

At the end of the programme, 20% of primary school pupils were doing better in maths, 24% in reading, and 19% in writing.

The Measure Of Our Success

The Prince William Award is having a real impact on the children and young people completing the programme.

The number of pupils for whom social-emotional development was identified as an area of need has reduced from 47% to 15%

70% of pupils noticed improvements in their confidence and self-esteem 

The programme has been independently evaluated by some of the country's leading academics

“There were improvements in each aspect of children’s mental toughness…(and) there were also reductions in the extent of behaviour difficulties as reported by class teachers. Repeated measures revealed that the improvement in total mental toughness was statistically significant.”

Dr Helen St Clair-Thompson, from Newcastle University’s School of Psychology.

Support Us

Our ambition is that The Prince William Award will be the leading character and resilience education programme in the country. We can not, however, achieve this alone. Charitable donations and sponsorship are critical to our success.

Your support allows us to deliver transformational opportunities to young people, helping them develop the skills they need to succeed in education, work and life. In doing so, we are able to offer training and transition support to ex-Services personnel, giving those who have served their country an opportunity to serve their community.

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Join Us

Do you have the ability and to encourage young people to be their best selves? In partnership with schools, SkillForce draws upon the skills of predominantly ex-Services personnel to inspire young people. We have exciting opportunities for experienced, high quality instructors to join our teams across the UK to deliver The Prince William Award.

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Welcome from our Chief Executive

We need to ensure that the young adults of tomorrow are able to cope with the huge challenges and opportunities that life presents.

When you read the newspapers, watch the news, or flick through your social media pages, I am sure you will agree with me that resilience and character education is more important now than ever before.

We must do everything in our power to instil the best of British values and a sense of identity in young people to counteract and undermine those who wish to sow hatred and division.

SkillForce is already helping thousands of children to develop character and resilience. However, we are ambitious for all young people to benefit from The Prince William Award. Our aim is to reach over 20,000 children and young people per year by the end of 2020 and to become the sector leading provider of resilience and character education. This is the only award programme of its kind in the UK and the only one to bear HRH’s name. As such, it means a great deal to us all!

If you would like to find out more about SkillForce please don’t hesitate to get in touch.

Ben Slade
Chief Executive, SkillForce

Contact Us

To find out more about the work of The Prince William Award, delivered by SkillForce, please get in touch:

SkillForce, Edwinstowe House, High Street, Edwinstowe, Nottinghamshire, NG21 9PR