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Citi launches 6th edition of its E for Education campaign

SKILLFORCE is extremely proud to have been chosen as a beneficiary of Citi’s E for Education campaign for another year.

This support from Citi is so important to our organisation and the children and young people our character education programmes support.

This year’s campaign is now up and running – so how does it work?

During the 9-week campaign, Citi’s Foreign Exchange and Local Markets business will donate $1 for every $1 million traded with Citi via a broad range of electronic platforms including Citi’s proprietary platforms- Citi Velocity for institutional clients and CitiFX Pulse for corporate clients.  For the first time this year, the campaign will include local market bonds, in addition to FX.

Since its inception in 2013, Citi’s e for Education campaign has supported over 250,000 yoUng people globally and contributed to the success of several key initiatives supporting youth education, including the development of more than 400 schools across more than 20 countries worldwide.

See the video on how E for Education is changing lives

This year, Citi has expanded the number of non-profits with three additional partners, Malala Fund, Place2Be and Reach the World, bringing the total of non-profit organisations supported by the campaign to 10.

These are:

SkillForce: Uses veterans’ skills to help young people develop good character and flourish in the UK

Place2Be: enhances the wellbeing and prospects of children and their families by providing access to therapeutic and emotional support in schools.

Teach First: trains and support committed individuals to become inspirational classroom leaders in low-income communities across England and Wales.

Civic Builders: develops high-performing charter schools where need is greatest across the US.

EMpower: supports at-risk youth in emerging market countries•

Fallen Patriots: provides college scholarships and educational counselling to North American children who have lost a parent in the U.S. military•

Malala Fund: invests in education programmes and breaks down the barriers preventing more than 130 million girls around the world from going to school.

Reach the World: makes the benefits of travel accessible to classrooms, inspiring youth to become more curious, confident global citizens.

Room to Read: focuses on increasing literacy and gender equality in education in low-income countries•.

Uncommon Schools: starts and manages 52 public charter schools serving 18,000 students in the US to prepare low-income students to graduate from college.

SkillForce CEO, Ben Slade said:

“SkillForce is delighted and extremely honoured to have been chosen as a beneficiary of Citi’s E for Education campaign for a third consecutive year.
“This financial support means a great deal to our organisation but most importantly to the young people our character education programmes support around the UK.
“We believe that every child, everywhere deserves the chance to be their best self and the money raised by Citi is helping us to continue to make sure that happens.
“With the help of the E for Education campaign, in just one year we have been able to deliver our Prince William Award to just over 7,000 young people, helping them develop vital life skills including confidence, resilience and self-belief – fundamental aspects of character that have never been more important than they are today. We are proud that Citi shares our values and our vision for the future of all children and young people.”

Nadir Mahmud, Citi’s Global Head of Foreign Exchange and Local Markets said.

“With an estimated 260 million children failing to acquire basic literacy skills worldwide , we have a crucial responsibility to invest in the next generation by facilitating access the essential resources that young people need to realise their full potential.”

Additional information about the campaign can be found at


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